What to Spend - Diamond Buyer's Guide  Buying a diamond means investing in a piece of forever.

You can rest assured that the diamond you buy will be a sound financial investment.

A diamond’s beauty, rarity, and price depend on the interplay of all the 4Cs—cut, clarity, carat, and color. 

CARAT - the weight. Since larger diamonds are found less frequently, a 1-carat diamond will cost more than twice a 1/2-carat diamond. Cut and mounting can make a diamond appear larger or smaller.

CLARITY - the presence of inclusions. Natural features know as inclusions provide a fingerprint within the stone. Inclusions are identifying characteristics such as minerals or fractures, appearing while diamonds are formed in the earth.  Some inclusions can be hidden by a mounting.

CUT - the angles and proportions of a diamond. Nature determines so much about a diamond, but a true master cutter can reveal the stone’s brilliance, fire and ultimate beauty. Cut also refers to shape—round, square, pear, or heart etc... A round diamond is symmetrical and capable of reflecting nearly all the light that enters, making it is the most brilliant.

COLOR - the degree to which a diamond is colorless. White-colored diamonds remain the most popular.  Nature has also created diamonds in intense shades of blue, green, yellow, orange, pink or – rarest of all – red.